History of AC Marca

1922

Our beginnings

Antonio Marca Caricchio lays the foundations for the AC Marca Group when he begins selling fabric dyes for domestic use. 

1926

ORION® insecticides

The ORION® brand of insecticides is launched on the market, a product that ensures total protection of homes and families without harming their environment. 

1929

TINTES IBERIA® gold medal

TINTES IBERIA®, selected as the best dye product for domestic use, wins gold at the Barcelona International Exhibition for its outstanding quality.
1944

NORIT® is created

The NORIT® brand is created, the first detergent for delicates which becomes known for its hallmark lamb. 

1974

NORIT® constant innovation

NORIT® launches a range of liquid detergents, a major step forward in washing delicate garments.
1989

Iconic ORION® moth killer hanger

Driven by innovation, we develop the well-known ORION® moth killer hanger, designed by the prestigious André Ricard and winner of outstanding innovation awards. 

1993

Acquisition of GIOR®

“A little is enough”.
We acquire the GIOR® detergent brand.

1996

Incorporation of the GIORGI LINE® brand

To expand our Personal Care product portfolio we acquire the GIORGI LINE® brand, current leader in the hair styling sector. 

1997

Floor and wood care with ALEX®

We reiterate our commitment to ensuring the well-being of people and their homes through home care products by taking over ALEX®, a floor wax benchmark product. 

1998

We enter the adhesives sector with CEYS®

We open up a new area of activity by acquiring the CEYS® brand, a leading brand and specialist in adhesives that offers effective and innovative solutions for both domestic and professional use.
2004

Acquisition of the brands IDEAL® and SANYTOL®

Keen to continue growing internationally, we purchase the IDEAL® company in France, leaders in domestic dyes and SANYTOL® bleach-free disinfectants.

2006

Entry into the sunscreen market with the brands AFTERSUN® and ECRAN®

We expand our Personal Care business by taking over the AFTERSUN® and ECRAN® brands, current leaders in sun protection and after-sun. 

2011

We incorporate the brands LACTOVIT®, DENENES® and KINESIA® into our portfolio.

Expansion of our personal hygiene product portfolio. 

2011

Growth of the adhesives division with the brand CYANOLIT®

We galvanize our international presence with the acquisition of CYANOLIT® in France, expanding the Adhesives business.
2012

New area of activity: DERMOCOSMETICS

We acquire GENOVÉ®, an international dermocosmetics laboratory expert in alopecia.

2017

New subsidiary in USA

We take one more step forward in our international presence by taking over the American company PACER TECHNOLOGY® in the US, growing our adhesives business. 

2022

AC Marca centenary

The AC Marca Group celebrates its 100th anniversary. 

2022

We incorporate the brand HANS KARRER®

We integrate the German dermocosmetics company HANS KARRER® Gmbh, a specialist in hair loss treatment and skin care. 

2023

Acquisition of the brand CEBRALIN®

Acquisition of the brand CEBRALIN®, an expert in difficult stains for outside and inside the home. 

2023

We expanded our dermocosmetics division with the DERMENA® brand

We acquired the Polish dermocosmetics company DERMENA®, which specialises in hair and skin care.